RITA ORA UNVEILS SULTRY NEW SINGLE “ALL NATURAL” ALONGSIDE ACCOMPANYING MUSIC VIDEO DIRECTED BY TAIKA WAITITI
Rita Ora unveils her brand-new single “All Natural” – a sultry, electro-pop gem produced by GRAMMY-winning auteur Joel Little (Gracie Abrams, Lorde, Sam Smith, Taylor Swift).
“All Natural” is a smouldering, seductive cut that explores transformation and self-discovery. The track sees Rita stripping back to embrace her femininity in its most unguarded form, her vocals weaving through glassy synths and shadowy beats before crystallising into a confident reflection of strength and sensuality.
Rita says: “‘All Natural’ is one of the most personal songs I’ve ever made. For me, it’s about learning to love every side of yourself — the strong and the fragile, the light and the shadows. Working with Joel was such a gift; he has this rare ability to take something deeply intimate and turn it into music that everyone can feel as their own. This song is really about growth, healing, and self-discovery. My hope is that when people hear it, they connect with their own journey and feel seen in it.”
The accompanying music video, directed by Academy Award winning filmmaker Taika Waititi, arrives the same day. Shot in a cavernous, dimly lit studio, the visuals see Rita dancing beneath vast overhead lights, gliding through rippling water, and moving between mirrored reflections. The result is a striking exploration of identity and duality – celebrating transformation, empowerment, and the beauty of being unapologetically yourself.
Rita Ora’s multi-platinum music career has won her commercial and critical acclaim, with 13 UK Top 10 singles (four at Number One), over ten billion streams, and a BRIT Billion Award to her name. Her last album You & I (2023) debuted at #6 on the UK Official Albums Chart, topped the Independent Albums Chart, and was praised by Rolling Stone as “a collection of stunning love songs.”. With “All Natural”, Rita opens a new chapter – one that feels sharper, stronger and truer to herself than ever before.
RITA ORA’S “ALL NATURAL” IS AVAILABLE ACROSS ALL PLATFORMS NOW:
https://ritaora.lnk.to/AllNaturalPR
About Rita Ora
Rita Ora is an international critically acclaimed singer-songwriter with over 10 billion global streams and 13 Top 10 UK singles, four of which have gone #1, and was among the first to receive a BRIT Billion award after surpassing the landmark of one billion career UK streams. Her latest album, You & I, landed the coveted #1 spot on the UK Official Independent Albums Chart, was the highest new entry from a female act in the UK Official Albums Chart, debuting at #6, and was summarized by Rolling Stone as “a collection of stunning love songs.” The album features the #1 US Dance Radio hit “Praising You (feat. Fatboy Slim),” which PAPER declared “a house banger” and “You Only Love Me,” for which Billboard praised Rita as “an expert in the type of sleekly-designed, electro-tinged pop on display.”
You & I follows previous releases: Bang, a collaboration EP with GRAMMY-winning DJ and producer Imanbek; Phoenix, which has amassed over four billion streams and spawned four platinum singles; and Ora, her certified platinum debut album, which entered at #1 on the UK charts. Rita’s acclaimed singles and star-studded collaborations have earned her seven Top 10 hits on Billboard’s Dance Club Songs Chart, five of which reached #1, six Top 20 singles on Billboard’s Hot Dance/Electronic Songs Chart, and a #3 Billboard Hot 100 song.
As a multi-talented industry leader across TV, culture and fashion, with brand partnerships in key sectors, Rita has continuously expanded her personal brand to new heights. In 2024, Rita launched the performance-led haircare brand TYPEBEA alongside Anna Lahey, and the year before, she partnered with Primark to launch her first collection as part of a global multiseason collaboration, bringing together her creative vision with her long-term love of the brand. Her film and television credits include starring in the Fifty Shades of Grey franchise, Detective Pikachu, Twist, Kung Fu Panda: The Dragon Knight, and Descendants: The Rise of Red, which broke records and became Disney Branded Television’s most-viewed Disney Channel Original Movie premiere ever on Disney+ by amassing nearly seven million views within its first three days of streaming. Rita’s additional TV credits include co-hosting Dick Clark’s New Year’s Rockin’ Eve and the MTV EMAs, serving as a panelist on The Masked Singer U.S. and U.K., and a judge on The Voice Australia. Rita will soon appear in the upcoming films He Bled Neon, Voltron, and the recently announced Descendants: Wicked Wonderland.
